Roles and Responsibilities:
· Support build & deployment of analytical solutions
· Work closely with Analytics owner, other teams to understand analytics requirements and KPIs across digital channels.
· Breakdown KBRs into tech requirements. Implement the most appropriate tracking codes and tags through website & applications. Maintain documentation.
· Setup of Adobe Analytics, integration with Martech ecosystem
· Set up reports and Dashboards in Adobe Analytics
· Understanding of competitive benchmarking techniques and Market intelligence
· Deploy custom solutions to serve new analytics requirements via Adobe Analytics
· Adopt latest practices while taking care of analytics implementation and propose process enhancements
· Perform QA activities, Tag validation, data collection and reporting activities in across channels
· Creating daily/weekly/monthly reports as per business requirements
· Debug, troubleshoot, and fix the configuration and integration issues.
· Actively ensure GDPR compliance for Data collection in line with brand policies.
· Manage expectations in Data Extraction from any analytics tool & reporting delivery and implementation efforts
Core Competencies:
· Certification and hands-on experience in Adobe Analytics
· Experience with Data Workbench
· Worked extensively in generating Insights and Recommendations
· Extensive experience working with Adobe Analytics and Dynamic Tag Manager
· Exposure in digital marketing, campaign analytics and social analytics
· Experience in integration of Analytics with other tools, e.g. Campaign, Target and data-flow set up, CMS
Business Skills:
· Excellent communication & presentation skills with track record of engaging with business project leads
· Proficiency in MS Excel should understand formulas and pivot tables
Independent personality who can quickly ramp up, determine plan of actions, resolve issues, and strive towards the goal with minimal assistance
Primary Location: India-Maharashtra-Pune