Zoho is one of the world’s most prolific software companies. With 55+ applications in nearly every major business category, including sales, marketing, customer service, accounting and back office operations, and an array of productivity and collaboration tools built from the ground up, Zoho has the depth and breadth to solve even the most complex business challenges.
With more than 100 million+ users and over 15,000 employees across the globe, hundreds of thousands of companies rely on Zoho, every day to run their businesses, including Zoho itself. With 25 years of being private, bootstrapped and profitable, we understand what it takes to run a sustainable, resilient business.
Role – Marketing Executive
Do you love code and getting results? Are you equally passionate about building awesome products and getting them in front of the right people? If so, then we want you on our team!
We’re looking for a unique individual with a strong background in software development who also possesses a keen interest in marketing. You’ll be a bridge between our development and marketing teams, leveraging your technical skills to create high-performing marketing content while also contributing your marketing knowledge to drive lead generation and demand generation efforts.
Responsibilities:
* Work with the marketing team to develop and implement lead generation and demand generation strategies to drive traffic, engagement, and leads.
* Communicate technical features and benefits with technical users as well as non-technical users, decision makers and our own sales team.
* Contribute to the creation of marketing content (e.g., high-converting landing pages, blog posts, case studies) with a technical angle.
* Analyze website traffic and user behavior to identify areas for improvement.
* Stay up-to-date on the latest marketing trends and technologies.
* Work with the team of engineers to create technical content such as tutorials, blog posts, webinars,etc.
* Collaborate with designers and copywriters to ensure a cohesive brand experience.
Qualifications:
* 3+ years of experience in software development (front-end and back-end).
* Excellent written and verbal communication skills.
* A passion for learning and staying ahead of the curve.
* A bonus if you have experience with:
-Content marketing or just love writing/blogging
-Social media marketing
-Email marketing