Introduction
Fractal Analytics, a global leader in AI and analytics, is hiring for the role of Marketing Mix Modeling (MMM) Expert. This opportunity is ideal for individuals passionate about data-driven marketing and statistical modeling, with a desire to drive smarter and more impactful business decisions. Learn more about this exciting role and how you can contribute to Fractal’s mission of enabling Fortune 500 companies to unlock the power of their data.
Table of Contents
About Fractal
Fractal Analytics helps Fortune 500 companies leverage big data, advanced analytics, and cutting-edge AI/ML technologies to drive smarter and faster decisions. Through predictive analytics and visual storytelling, Fractal empowers organizations to better understand their customers and gain a competitive advantage in their industries.
Job Summary
As a Marketing Mix Modeling Expert at Fractal, you will play a critical role in optimizing marketing ROI through advanced statistical modeling and data analysis. This role involves developing sophisticated MMM models, managing a team of data scientists, and delivering actionable insights that influence marketing strategies. If you are a problem solver with a passion for AI/ML and a proven track record in statistical research, this position offers a platform to showcase your expertise.
Key Responsibilities
- Develop and implement advanced MMM models to measure and optimize marketing ROI across various channels.
- Perform primary and secondary research on target markets.
- Analyze large and complex datasets to uncover trends, patterns, and actionable insights.
- Lead and mentor a team of analysts and data scientists, fostering growth and excellence.
- Manage multiple MMM projects, ensuring timely delivery and alignment with business goals.
- Stay updated on the latest advancements in MMM methodologies and tools.
- Effectively communicate complex findings to both technical and non-technical audiences.
- Prepare insightful reports and presentations for senior management.
Qualifications
- 7+ years of experience in Marketing Mix Modeling.
- Proficiency in statistical modeling techniques, including regression and time series analysis.
- Expertise in data analysis and visualization tools like Python, R, SQL, Tableau, Qlik, or Power BI.
- Proven leadership and mentoring skills for managing a team of analysts.
- Excellent project management and organizational abilities.
- Strong communication and presentation skills.
- Experience with Azure ADB or similar technologies is a plus.
Why Join Fractal
Fractal offers an environment where innovation thrives, and passionate individuals come together to solve complex problems. By joining Fractal, you will work with Fortune 500 clients, explore cutting-edge AI/ML technologies, and contribute to impactful projects that drive real-world success. If you enjoy wild growth and collaborating with enthusiastic over-achievers, this is the place for you!
Conclusion
The Marketing Mix Modeling Expert role at Fractal is an incredible opportunity for seasoned professionals who excel in data-driven decision-making and leadership. Take the next step in your career by applying for this role and joining a team dedicated to transforming businesses through AI and analytics. Don’t miss this chance to make a difference with Fractal.