Build the brand image, develop visibility and reinforce locally its reputation over time
Build and implement a 360° external communication strategy in consistency with the international brand communication strategy and the local business strategy for the entity – Develop a communication plan with the management committee, validated by the GM
Implement integrated communication campaigns on major product launches, brand events….
Manage media relations, including new media relations
Build a media-mapping: identify the relevant role-players for the brand
Coordinate with the country corporate communication team – Manage Public Relations: spokesperson, ambassadors…
Develop the brand image and visibility locally: Adapt locally the corporate positioning of the Brand (philanthropy, sponsoring…) and develop local initiatives in line with the international strategy
Support and advise the Country GM on corporate communication topics:
Build the image strategy of the GM (content and target)
Prepare interviews including media-training
Advise for internal and external speeches
Manage internal communication for the Brand
Build an internal communication plan in line with the external plan
Develop the brand image internally
Identify issues related to the brand and anticipate crisis
Recruit, develop and manage a team. Ensure development of expertise and know-how and support organization changes