Job Purpose
Job Purpose Description
Job Context & Major Challenges
With the increasing number of working class, and simultaneously; the amount of their disposable incomes, the market has taken a new dimension with the entry of many new as well as foreign brands. Consistent changes in fads, increasing information and knowledge of dressing sense due to media exposure, have also supplemented to the metamorphosis of the market. Thus this segment of the apparel market has ample growth opportunities, as the market still remains untapped with only a few notable brands.
Major Challenges
- To assist in Buying in order to create season look for different regions and store sizes.
- All factors that ensure “timely delivery” of merchandise from supply chain to warehouse resources to the showrooms play an important role.
- Timely action on in-season trends to give incremental sales.
- To assist in Creation of merchandise grid & brief for the season.
Key Result Areas
KRA (Accountabilities) (Max 1325 Characters)Supporting Actions (Max 1325 Characters)
KRA1 Assist in Merchandise assortment plan for all stores
- Create appropriate buying plan for assigned category as per Sales targets
- Set ARP targets for product categories
- Create Option plan and conduct depth analysis
- Formulate Stock to Sale plan for a season – EOM / BOM
- OTB calculation
- Create appropriate buying plan
KRA2 Provide inputs for Monthly Target setting in each category
- Breaking up of Monthly targets into product category
- Target Vs achievement
- Merchandise plan report
- Product performance Lk2Lk
KRA3 Tracking Inventory Management Process
- Ensure Ideal stock cover for each product category is maintained
- Dormancy within specified norms
- Pullback within specified norms
- Sell thru reports on Excel for Week1, week2 sales
- Photo Sell Through report
KRA4 Being a custodian in formulating the Stock & sale plan
- Product category wise dispatch plan
- Planned Vs actual
- Allocation plan for each store as per dispatch plan and size wise analysis
- Tracking allocation vs. actual dispatches
KRA5 Market Intelligence
- New launches (competition product / window / schemes)
- Competition Mapping
- Training (Merchandise, Product & VM related)
KRA6 Track the Core Business Contribution
- Monitoring to enhance the category contribution % of total business of LTL basis
- Identifying new designs to be added to this category
KRA7 Help in creation of Retail Design Brief
- Designing a retail brief to design – option grid & learning of past season
KRA8 Integrated Go To Market (IGTM)
- Planning for a successful IGTM story along with VM and design
- Dressing up one key store for the look
- Roll – out across stores
KRA9 Integration with space planning
- Working in close co-ordination with retail planner to closely monitor returns from space allocated
Desired Skills and Experience
Asset Allocation,Product Assortment Planning,Merchandising,Market Intelligence,Invenotry Management