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Analyst- Content Management
Description: The Content Management Group’s (CMG) role is within Enterprise Comms & MarTech Experiences (ECMX) which is a global organization that sits within Enterprise Digital and Data Solutions (EDDS). EDDS is American Express’ marketing services center of excellence with the charter of driving high quality, customer-first marketing that accelerates business growth through optimized go to market solutions and the development of best-in-class MarTech products and processes.
The Content Management Group (CMG) is responsible for creative development and content management tasks for U.S. marketing content which includes:
Ownership and maintenance of marketing content within the Marketing Digital Asset Manager “DAM” tool.
Content Governance & Communications including content management.
Development of marketing content for new card products or beyond card, new benefits, refreshes of existing products or benefits, or guidelines for existing content across business units and channels.
Project management includes large scale content changes, process transformation and improvements, as well as overall project support.
The successful candidate will be an integral part of a fast-paced, agile MarOps team. They will support leadership and partners with the overall governance and execution of marketing content. This role will work cross functionally with various teams across the organization, including EDDS, Marketing, Product Management, Compliance, Legal, Technologies, etc.
Responsibilities:
Provide support and expertise to partners as it relates to marketing content housed in the Marketing Digital Asset Manager “DAM”.
Execute content changes including creating and updating content, obtaining approvals from partners, and ongoing content reviews to ensure accuracy and quality.
Participate in business-driven projects as a subject matter expert of the content to guide partners and maintain governance standards.
Act as a liaison between multiple stakeholders, providing project support, content support, training, and monitoring over content in the DAM.
Review marketing changes and updates for applicable impacts to content.
Support leadership in all relevant activities.
Collaborate on project strategies with key stakeholders to develop action plans for content within time-sensitive timelines.
Manage content communications/inquires with partners.
Qualifications:
Prior experience in: Content Management, Content Management Solutions (CMS), Digital Asset Manager (DAM), Data management, Compliance, Marketing Execution, Operations and/or Project Management.
Excellent communication skills, both written and verbal.
Proven ability to independently manage multiple priorities simultaneously in a fast-paced environment and drive results.
Ability to adjust quickly to shifting priorities, multiple demands, and ambiguity.
Ability to build relationships, manage and resolve conflict and partner effectively with cross-functional teams and peers.
Strong organizational and project management skills (agile, attention to detail, managing tight timelines) are critical.
Strong proficiency with Microsoft Office Suite.
Bachelor’s degree or equivalent work experience
We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:
Competitive base salaries
Bonus incentives
Support for financial-well-being and retirement
Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
Generous paid parental leave policies (depending on your location)
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities
American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.
Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.