Cyient

Cyient is hiring Industry Marketing Manager

December 17, 2024
chandan

Introduction

Cyient, a global leader in engineering and technology solutions, is hiring an experienced Industry Marketing Manager to drive growth within the Healthcare & Life Sciences Business Unit. As a Design, Build, and Maintain partner for top organizations worldwide, Cyient helps clients solve complex business challenges through advanced digital technologies, analytics, and technical expertise. This is an exciting opportunity for professionals with a background in healthcare and life sciences marketing to lead impactful campaigns and drive business growth. Join a global team and contribute to cutting-edge projects that matter!

Table of Contents

Role Overview

The Industry Marketing Manager at Cyient plays a critical role in driving the marketing strategy for the Healthcare & Life Sciences Business Unit. The role involves leading marketing initiatives that span across the sales funnel, from generating leads to converting prospects into customers. You will work closely with cross-functional teams, including sales, business units, and solutions marketing, to create impactful campaigns that resonate with target audiences and drive business growth. This is a high-impact role that requires strategic thinking, leadership, and strong marketing expertise in the healthcare and life sciences sector.

Key Accountabilities

1. Design & Execution of Marketing Strategies

  • Lead the creation and execution of marketing strategies tailored to Cyient’s Healthcare & Life Sciences offerings.
  • Focus on delivering measurable impact from pipeline creation to sales conversion.

2. Lead Generation and Go-To-Market (GTM) Activities

  • Spearhead innovative lead generation initiatives, focusing on GTM activities specific to the Healthcare & Life Sciences sector.
  • Develop targeted programs to reach and convert healthcare prospects.

3. Positioning Framework Development

  • Develop positioning strategies for Cyient’s products, services, and platforms within the healthcare and life sciences industries.
  • Ensure differentiation of services and solutions in the market.

4. Collaboration with Internal Teams

  • Collaborate with internal teams (business line, service, solution marketing, and sales) to align strategies with business goals.
  • Work closely to understand the customer journey, value propositions, and competitive landscape.

5. Market Research & Competitive Analysis

  • Leverage market research to identify industry trends and competitive positioning.
  • Develop marketing strategies based on this analysis to stay ahead of competitors.

6. Content Creation & Thought Leadership

  • Design and execute content-led thought leadership programs to boost brand awareness and drive demand generation.
  • Ensure that content resonates with target customers and aligns with Cyient’s value proposition.

7. Metrics & Analytics

  • Utilize analytics to refine customer segmentation and optimize campaign performance.
  • Measure and track success across programs to ensure continuous improvement.

Qualifications & Experience

  • A graduate in management with 10-15 years of experience, including the last 5 years in marketing within the Healthcare & Life Sciences industry.
  • Exceptional leadership skills with the ability to engage and collaborate with cross-functional teams.
  • Excellent communication skills and a strong ability to work inclusively with stakeholders.
  • Strong analytical and quantitative problem-solving skills to drive marketing decisions.
  • Experience in delivering impactful marketing campaigns and GTM strategies within the healthcare sector.

Why Join Cyient?

Cyient offers an exciting and dynamic environment to work on innovative projects in the healthcare and life sciences sectors. As part of Cyient’s global team, you’ll have the opportunity to shape the marketing strategies for leading-edge solutions in the healthcare industry. Cyient’s collaborative culture, focus on employee development, and commitment to solving complex business problems make it an excellent place to grow your career. If you’re passionate about driving marketing impact and working in an industry that transforms lives, Cyient is the place for you.

How to Apply

If you’re ready to take on this exciting opportunity at Cyient, apply now! Visit Cyient’s career page to submit your resume and cover letter. Highlight your experience in healthcare marketing, campaign management, and strategic leadership to showcase your expertise.

Conclusion

The Industry Marketing Manager role at Cyient is a fantastic opportunity for professionals with a strong background in healthcare marketing to lead strategic campaigns, drive growth, and shape the future of healthcare solutions. With a collaborative and dynamic team environment, Cyient offers a platform for you to make a significant impact. If you’re ready for a challenge and to help revolutionize healthcare through innovative marketing, apply now!