The world leader in cosmetics, L’Oréal is present in 150 countries on five continents. Our 35 international brands have allowed us to devote ourselves solely to one business: beauty, with a mission to provide the best in cosmetics innovation to all women and men globally. Our ambition is to win over another one billion consumers around the world by inventing the cosmetic products that meet the infinite diversity of their needs and desires through continued digital innovation. L’Oréal supports diversity and sustainable, ethical sourcing for all our products, and we have reduced our emissions by approx. 78% since 2005.
The DNA of L’Oréal is Innovation and we are driven by a real passion for the future. Our Research and Innovation Centres in India are the sixth innovation hub for L’Oréal worldwide to fuel local market innovations.
The distance between beauty and tech is closing rapidly, and we are determined to be pioneers in this new beauty tech world. New digital technologies and services are making the world of beauty move faster than ever before. Data and artificial intelligence are opening new horizons for personalization and customization. By incorporating digital into everything that we do, we are creating a better relationship with our consumers.
When beauty and tech collide, the impossible can happen!
In our journey, we are looking for talented individuals who can lead us on this mission.
Are you passionate about luxury make-up and beauty? Do you have natural affinity with people and enjoy imparting new beauty knowledge? Would you like to be a part of the adventure?
We have a suitable position of Trade Marketing Manager in the LDB Division at L’Oréal India. This role will be responsible for designing and implementing Trade Marketing programs and activities for customers and shoppers with commercial and marketing teams designed to maximize in-store brand presence and hence deliver better offtakes.
You should have a 6-8 years of relevant work experience preferably with FMCG/Beauty sectors. The location of the job will be Mumbai – HO.
Key Responsibilities & Deliverables
- Identifying, Defining & implementing key business driver for each channel
- Competitive benchmarking & repository on marketing & trade spends
- Scheme design and budgeting
- City wise planning on GTM – How many stores/doctors
- Weighted and Numeric distribution planning & targets by rep/distributor
- Detailed Channel wise target buildup by city
- GT and dispensing Program design
- Trade Calendar and monthly meeting with Reps
- National merchandising and visibility – POSM ROI, POSM decision, Allocation and execution follow-up
- Design of Selling enablers
- Playbook – Selling Stories & Handling Key objections
- Distributor ROI analysis & next steps
- New effective & efficient models to cover existing & new geographies
- Organizational energy boosters/contests
- Retailer wise sales analysis and tracking
- DA ownership – GTM design, incentives, execution instore
Key Relationships
- Internal Interactions: Marketing, Commercial, Education, Financial Control and Supply Chain
- Reports into the Commercial Director
Physical Demands (e.g. % travel):
- Travel will be need based
Education
- MBA
L’Oréal is committed to building a diverse environment and is proud to be an equal opportunity employer. L’Oréal closely prohibits discrimination against any employee or applicant for employment because of the individual’s race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability or any other characteristic protected by law.