LTIMindtree

LTIMindtree is hiring Senior Specialist – Software Engineering

May 21, 2024
chandan

Role: Media Analyst – Data Analysis & Visualization

Responsibilities

Media analysts who has experience working in marketing data analytics will be responsible for the following and may work very closely with the client daily:

  • Perform data analysis to identify trends, behavioral patterns and develop recommendations and actionable insights from these findings for each region, strategic program, or line of business.
  • Communicate findings and insights to stakeholders through visualizations, presentations, and reports.
  • identifying data sources and appropriate ways to analyse data
  • Collaborate with cross-functional teams to understand business requirements and develop data visualization solutions that meet their needs.
  • using coding languages such as Python to analyse data
  • using specialist tools such as PowerBI to present data in visual forms such as dashboards
  • working with managers and business analysts to establish briefs for data-related projects
  • Design and develop visualizations, dashboards, and reports to communicate complex data insights to stakeholders.
  • Create and maintain documentation of data visualization processes, tools, and best practices.
  • Stay up-to-date with the latest trends and technologies in data visualization and analytics.
  • Train and support other team members on data visualization tools and techniques.
  • Ensure that all visualizations and reports are accessible and meet compliance requirements.
  • Ad Hoc reporting and data analytics

Required Skills & Experience

  • Three or more years of experience mining marketing data as a data analyst
  • Proven analytics skills, including mining, evaluation, and visualization
  • Technical writing experience in relevant areas, including queries, reports, and presentations
  • Strong SQL or Excel skills, with aptitude for learning other analytics tools
  • Bachelor’s degree (or equivalent) in mathematics, computer science, economics, or statistics
  • Proven success in a collaborative, team-oriented environment
  • Demonstrate an ability to implement insight and analysis in support of assigned business unit/region.
  • Must have knowledge of tools such as:
  • Datorama
  • Power BI
  • Python
  • Desired working knowledge of but not required knowledge –
  • Campaign Manager
  • SA 360
  • LinkedIn
  • YouTube
  • Instagram

Desired Skills and Experience

Adobe Analytics – Campaign