Mastercard

Mastercard is hiring Specialist, Marketing Operations

March 10, 2025
chandan

Introduction

Join Mastercard, a global technology leader in the payments industry, and contribute to impactful marketing operations. As a Specialist in Marketing Operations, you will drive lead generation campaigns and enhance operational efficiency through strategic use of technology.

Table of Contents

Company Overview

Mastercard empowers economies and individuals worldwide by facilitating secure and efficient digital payments. Operating in over 200 countries, Mastercard is dedicated to building sustainable economies and unlocking possibilities for all through innovative payment technologies and partnerships.

Role Responsibilities

  • Design and manage email campaigns, lead capture forms, and landing pages using Salesforce Marketing Cloud (SFMC) and Adobe Experience Manager (AEM).
  • Develop targeted audience segmentation strategies in SFMC.
  • Conduct A/B testing to optimize campaign performance.
  • Create automated lead generation journeys and manage lead routing processes.
  • Measure and analyze campaign results and communicate outcomes to stakeholders.
  • Collaborate with internal teams to understand project requirements and deliver effective assets.
  • Ensure marketing communications comply with privacy and legal standards.

Required Qualifications

  • MBA in marketing, communication, or a related field (preferred).
  • Over 4 years of experience in marketing technology and automation.
  • Hands-on experience with SFMC and Salesforce Sales Cloud. AEM and Cvent experience is a plus.
  • Proficiency in HTML and CSS for email template design.
  • Knowledge of data privacy standards such as GDPR, CAN-SPAM, and CPPA.
  • Strong analytical, problem-solving, and communication skills.
  • Willingness to work in EMEA time shift (12:00pm to 9:00pm IST).

Key Benefits of the Role

  • Opportunity to work with a global leader in digital payments.
  • Drive impactful campaigns and strategic marketing operations.
  • Collaborate with innovative teams in a dynamic environment.
  • Career growth and professional development opportunities.
  • Engage in a culture driven by integrity and innovation.

Conclusion

If you’re passionate about marketing technology and lead generation, join Mastercard’s dynamic team. Apply now for the Specialist, Marketing Operations role and contribute to shaping the future of secure and innovative payments.