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Introduction
Are you passionate about marketing and ready to make an impact in the dynamic world of fashion and retail? Myntra, India’s leading online fashion destination, is hiring for the role of **Associate – Marketing** in Bengaluru. This role offers a unique opportunity to work with international brands like Mango and Nautica, manage high-profile marketing campaigns, and drive innovative brand strategies that resonate with a global audience.
Role Overview
The **Associate – Marketing** position at Myntra focuses on offline marketing strategies for international brands. You will lead initiatives such as influencer programs, social media management, store launches, and on-ground activations to increase brand visibility and customer engagement. This role is perfect for individuals with a flair for creativity and a results-driven approach to marketing.
Key Responsibilities
Curate Innovative Influencer Programs & On-Ground Activations
- Develop and implement influencer marketing strategies that align with brand objectives.
- Plan and execute creative on-ground activations to enhance the brand experience.
Manage Social Media for International Brands
- Lead the strategy and daily management of Mango India’s social media accounts (e.g., Instagram).
- Grow social media platforms by increasing followers, engagement, and reach through effective content and campaigns.
Plan and Execute Marketing Campaigns
- Ideate and implement marketing campaigns featuring celebrities.
- Ensure alignment with brand objectives, positioning, and product launches.
Coordinate Store Launches
- Collaborate with retail and operations teams to execute store launches.
- Create buzz around new stores through digital and on-ground efforts.
Manage Agencies and Payment Processes
- Ensure timely processing of invoices and payments for agencies.
- Monitor and provide feedback to optimize agency performance.
Build Customer Loyalty and Brand Awareness
- Analyze customer footfall and engagement to improve marketing strategies.
- Lead on-ground activations to increase visibility and strengthen customer relationships.
Streamline Communication Plans
- Ensure consistent messaging across digital, social, and on-ground channels.
- Work closely with creative teams to amplify campaigns.
Qualifications Required
- MBA or Master’s degree in Communications, Retail, Marketing, or Fashion from a top design college.
- Prior experience in marketing roles is an added advantage.
- Strong communication and presentation skills.
- Ability to work with peers across locations and manage teams effectively.
- Proficiency in MS Excel, PowerPoint, and other office tools.
Why Join Myntra?
Myntra is more than just a workplace; it’s a community of innovators, marketers, and creators who redefine fashion retail every day. Here’s why you should consider joining:
- Opportunity to work with global brands like Mango and Nautica.
- Chance to lead impactful marketing campaigns and drive brand visibility.
- A supportive and creative work environment that values innovation.
- Access to professional development opportunities to grow your career.
- A vibrant culture that celebrates diversity and inclusivity.
Conclusion
The **Associate – Marketing** role at Myntra is a fantastic opportunity to advance your marketing career in a fast-paced, innovative environment. If you’re ready to bring your creativity, strategic thinking, and passion for fashion to one of India’s leading fashion platforms, apply now and take the next step in your career!