Role Definition / Summary
This role will be responsible for driving sales through ecommerce platform for the categories under Nykaafashion.com.
The person would be the business owner for his/ her categories. The role entails leveraging know how of internal and external variables to deliver sales and outreach of categories. The role entails forecasting, monitoring, understanding and reporting on the category. The role also requires the incumbent to drive strategic projects and promotions to achieve business objectives.
Responsibilities / Deliverables
Driving Sales:
Responsible for developing, implementing, managing and reporting on plans to improve site metrics by increasing conversion, AOV, and other KPIs
Responsible for top-line revenue goals within the established investment budget to achieve P&L goals
Manage website content to align with monthly promotions, seasonal promotions and overall marketing strategy
Monitoring Brand performance:
Secure Margins in line with overall guidance
Negotiate budgets, set goals, monitor and report on performance
Plan and execute brand campaigns across various platforms and take corrective actions to stay on course of the plan
Meet the plan for recognition and awareness of accountable brands
Report performance against key metrics in approved formats
Improve customer experience and retention:
Drive banner revenue through list growth, segmentation and increased efficiency;
Develop processes and procedures to drive customer retention
Analyse user experience across channels and touch points through web analytics and determine potential improvements
Experience
Experience in Category management with a leading Retail/ Ecommerce company.
Skills
Negotiation Skills
Execution Management
Client Relationship Management
Analytical skills
Business presentation skills
Competencies
Planning and Prioritizing
Collaboration
Problem solving
People Management