Introduction
Nykaa, a leading name in India’s beauty and lifestyle e-commerce space, is hiring a **Senior Brand Executive** to join its Brand Management team. This role offers a unique opportunity to take charge of category management and shape the future of Nykaa’s product offerings. If you’re passionate about brand strategy and driving business growth, this position is for you.
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About Nykaa
Nykaa is India’s premier beauty and lifestyle destination, offering a curated range of products from global and local brands. As a pioneer in e-commerce innovation, Nykaa provides an exciting platform for professionals to grow their careers while making a significant impact in the beauty and lifestyle industry.
Role Overview
As a **Senior Brand Executive**, you will drive growth and success for Nykaa’s product categories. This includes leveraging insights, managing campaigns, and creating strategies to enhance customer experiences and elevate brand performance. Your mission will be to meet sales targets, ensure category visibility, and build lasting customer relationships.
Key Responsibilities
Driving Sales
- Own top-line revenue goals, ensuring alignment with budgets and P&L targets.
- Optimize website content for promotional activities and seasonal campaigns.
- Boost metrics like conversion rates and average order value (AOV).
Monitoring Brand Performance
- Negotiate budgets and set performance goals for assigned categories.
- Plan and execute brand campaigns across platforms.
- Monitor and report brand performance, ensuring alignment with objectives.
Enhancing Customer Experience
- Develop strategies to improve customer retention and engagement.
- Analyze user experiences to identify and implement improvements.
- Drive banner revenue through targeted segmentation and operational efficiency.
Qualifications and Skills
- 1-2 years of experience in category management (retail, e-commerce, or beauty preferred).
- Bachelor’s degree required; MBA strongly preferred.
- Strong negotiation, analytical, and execution management skills.
- Proficient in business presentations and strategic planning.
- Collaborative mindset with proven problem-solving abilities.
Why Join Nykaa?
- Work with a leader in the beauty and lifestyle industry.
- Be part of a vibrant and innovative team driving industry change.
- Enjoy opportunities for career growth and personal development.
- Collaborate on impactful projects that enhance customer experiences.
Conclusion
The **Senior Brand Executive** role at Nykaa is your chance to join a transformative organization and contribute to the success of one of India’s most recognized brands. If you’re ready to bring your expertise in brand management, category growth, and customer experience to Nykaa, apply today and take your career to the next level!