Drive Account based marketing campaigns for existing/dormant customers. Work on the CRM calendar with an Omni-channel approach.
Plan and design the automated CRM journeys to drive enhanced engagement with the users
Drive and monitor WAU/MAU Conversion for different types of users
Own the product adoption metrics for Engagement product line (Engagement, CRM, Loyalty program, Feedback)
Set-up internal processes and marketing strategies basis customer segmentation
Draw insights from quantitative and sentiment analysis and leverage these findings across marketing and product domains to solve for customer engagement and churn metricsRole:
Role: Digital Marketing – Other
Industry Type: IT Services & Consulting
Department: Marketing & Communication
Employment Type: Full Time, Permanent
Role Category: Digital Marketing
Education
UG: Any Graduate
PG: Any Postgraduate