About Urban Company
Urban Company is a tech-enabled home services marketplace. Customers use our platform to book services, such as beauty treatments, haircuts, massage therapy, cleaning, plumbing, carpentry, appliance repair, painting , which are delivered in the comfort of their home and at a time of their choosing. We promise our customers a high quality, standardized and reliable service experience. To fulfill this promise, we work closely with our hand-picked service partners, enabling them with technology, training, products, tools, financing, insurance, and brand, helping them succeed and deliver on this promise.
By scale of users, Urban Company is India’s largest AC servicing company – and India’s largest chain of salons for women. With presence in India, UAE, Singapore,Urban Company is already India and the UAE’s largest home services company.
About the Team
The Brand & Content team exists to translate business objectives into credible and memorable consumer-facing content. This team is a creative operations engine that plans, conceives and executes content & creative partnerships. The team’s mandate is to scale content to deliver business impact, in the form of incremental services delivered and increased brand consideration. Operating in a hyper-growth environment, the team’s collective personal goal is to crunch the next 4 years of career growth into the next 12 months.
This role is seeking a creative social media marketing professional to join our Brand & Content Team. In this role, you will be responsible for Urban Company’s social media strategy across handles, driving follower growth and engagement across several platforms. The ideal candidate must have a love of all things trending across the internet, and a range of production experience in short-form video and social content. The ability to work collaboratively within a team and lead the ideation and briefing processes of content production is paramount.
What You’ll Do:
- Establish and manage the strategy, tone and content approach across Urban Company’s current and future social media handles, primarily on Instagram, YouTube & Pinterest
- Translate strategy to creative by creating & managing monthly calendars for each channel
- Ideate & produce digital and social content (including writing, pitching, scripting & creator partnerships)
- Handle day-to-day content publishing, deliverables and edits
- Oversee community management: posting, engaging with followers, monitoring all channels and flagging comments/posts in real-time
- Ensure consistent video content and quality, helping produce the best content possible within a set framework, budgets, and brand guidelines
- Continually measure & optimize for key reach & engagement metrics and define ROI for social campaigns
What You’ll Need:
- 3-5 years of experience managing social media channels at a brand(s) or agency
- Bonus if you have social experience with editorial and corporate brands
- You have a deep understanding of internet culture and latest trends
- You understand how to follow brand guidelines, and can help drive the appropriate tone and strategy
- You can manage and deliver multiple projects concurrently, managing timelines and expectations from multiple workstreams
- You are a nimble copywriter and have sharp ideas for social formats and designs; bonus if you have design skills yourself
- You have exemplary interpersonal skills, relationship building and teamwork
- You are an action-oriented self-starter with the ability to remain detail-oriented in a fast-paced environment
What can you expect:
● A great work environment with massive ownership and growth opportunities.
● Work closely with the founding and the leadership team on key projects.
● Execute highly scalable applications & implement best.
● Latest tools and technology to get things done provided by the company
● Health insurance benefits for our employees and their family
● Growth opportunities within UC via our robust internal mobility program
● Competitive rewards and benefits.